THE DEFORESTATION BEAT
EVERY TIME YOU HEAR IT, A TREE GETS CUT DOWN
Romania has the last remaining virgin forests in Europe, but not for long. 30.000 square meters disappear every hour. A tree gets cut down every 1.2 seconds.
Virgin Radio wanted to inspire its listeners to take action, so it turned the statistic into a beat that repeats every 1.2 seconds and partnered with top artists who remixed their songs to it.
Shazam to plant a tree or make a donation.