I’m the founder of AgainstData.com, a company helping people delete their data of the internet. Previously, I’ve worked for Grey London, McCann Bucharest and GTB Ogilvy London.
In my career, I’ve been partly responsible for:
- fighting accent discrimination by getting the whole of the UK on the radio;
- explaining car safety technology to millions by putting it in a bed;
- successfully launching a new product in the pandemic by getting the brand to sponsor cancelled events;
- making a Transylvanian music festival famous around the world by asking fans to pay with blood (at certified blood donation centres, of course).
If I haven’t convinced you yet, here’s an overly detailed list of external validation.
2024 Cannes Lions finalist – Be Proud of How You Sound, Trebor – Audio
2024 Eurobest finalist – Be Proud of How You Sound, Trebor – Audio
2023 British Arrows – The Octocurse, PETA – 1 Gold, 6 shortlists
2023 One Show – The Octocurse, PETA – 3x Finalist
2023 D&AD – The Octocurse, PETA – Merit
2023 Creative Circle – The Octocurse, PETA – 1 Silver, 3 Bronze
2021 Cannes Lions Bronze – Rom Sponsors Cancelled Events – Brand Experience
2021 Eurobest Bronze – Rom Sponsors Cancelled Events – Sponsorship & Brand Partnership
2021 Epica Silver – Rom Sponsors Cancelled Events – Topical & Real Time Advertising
2021 Epica Bronze – Rom Sponsors Cancelled Events – Confectionary & Snacks
2019 D&AD Wood Pencil – Ford Lane Keeping Bed – PR
2018 Effie Gold – Coca-Cola Festival Bottle – Brand Experience
2018 Effie Gold – Coca-Cola Festival Bottle – Media
2018 Effie Bronze – Coca-Cola Festival Bottle – Non-alcoholic beverages
2018 Golden Drum Silver – Coca-Cola Festival Bottle – Activation
2018 Golden Drum Silver – Coca-Cola Festival Bottle – Functional Efficiency
2017 ADC*RO – ADC* Copywriter of the Year Romania
2017 Cannes Lions Shortlist – PAY WITH BLOOD – Creative effectiveness
2017 One Show Merit – GO MONO – Sound Craft
2017 One Show Merit – GO MONO – Radio
2016 Cannes Lions Bronze – GO MONO – Promo & Activation
2016 Cannes Lions Silver – PAY WITH BLOOD – PR
2016 Cannes Lions Bronze – PAY WITH BLOOD – Media
2016 LIA Gold – GO MONO – Radio & Audio: Public Service
2016 LIA Silver – GO MONO – Radio & Audio: Innovative Use of Radio & Audio
2016 LIA Bronze – GO MONO – Radio & Audio: Use of Music
2016 EUROBEST Bronze – GO MONO – Promo & Activation: Media & Publications
2016 EUROBEST Bronze – GO MONO – Promo & Activation: Use of Broadcast
2016 One Show Merit – PAY WITH BLOOD – PR
2016 Clio Awards Bronze – GO MONO – Radio
2016 Golden Drum Grand Prix – GO MONO – Radio
2016 Golden Drum Gold – GO MONO – Direct
2016 Golden Drum Silver – GO MONO – Media
2015 Eurobest Gold – PAY WITH BLOOD – Media
2015 Eurobest Bronze – PAY WITH BLOOD – PR
2015 Golden Drum Silver – PAY WITH BLOOD – PR
2015 Golden Drum Silver – PAY WITH BLOOD – New or innovative
Congrats! You’ve made it till the end.