I am an Associate Creative Director copywriter currently working in London. My campaigns won pitches, creativity and effectiveness awards. But more importantly, they solved real business problems.

Among my achievements:
• I created a Coca-Cola global campaign that made it all the way to China and the US.
• My work was acknowledged in international competitions like the Cannes Lions, LIA, Clio, Eurobest and others.
• My latest Ford campaigns made headlines around the world.

I believe the good things were possible because I wasn’t afraid to fail. I’ve learned a lot from my failures, that’s why I made them part of my resume.


2019 – now      Associate Creative Director at GTB Ogilvy London
I’m currently managing the creative department of GTB, the agency of record for Ford, and report directly to the Global Chief Creative Officer. We’re an international team, with an international mindset, and we create work across all channels for the European market.
Our campaigns have received attention beyond our audience, generating TV news and press articles around the globe, alongside sparking social media conversations. And I’m proud to say that this year we’ve also won the agency’s first D&AD award.

2018 – 2019    Senior Copywriter at GTB Ogilvy London
For the past year I’ve worked for Ford, creating campaigns for the European market. My role included client facing presentations, managing and mentoring junior teams.
During my time here, we launched Interventions, a content series that’s made headlines around the world.


2017 – 2018     Senior Copywriter at McCann London & EMEA / Freelancer
I’ve spent a few months working on Xbox, MasterCard and Coca-Cola. Here I had my first contact with the UK advertising world.


2012 – 2017     Senior Copywriter at McCann Bucharest
I’ve worked at one of the most awarded agencies in Central and Eastern Europe, famous for campaigns like American Rom, awarded with Grand Prix and Titanium.

I’ve started here adapting campaigns for Coca-Cola and grew the account and client relationship for years. Hundreds of ideas and presentations later, we created the Coca-Cola Festival Bottle, which became a global campaign.

I was always interested in briefs for other brands. My Go Mono work for Radio21 and Pay with Blood for Untold Festival were awarded in Cannes, LIA and other festivals.

2007 – 2011     Writer at Top Gear Magazine Romania
I was driving the newest cars in amazing places around the world and writing about it in the local Top Gear magazine. Not bad at all. And it was so much more than that. I’ve also translated thousands of articles from the English version of the magazine, which was an amazing exercise for a young writer. While doing this, I understood story, humour and structure.

• Master’s in communication – Faculty of Communication and Public Relations Bucharest
• Bachelor’s Degree in Economics – The Bucharest Academy of Economics Study
• Art Directors’ Club Advertising School – Bucharest



2019 D&AD Wood Pencil – Ford Lane Keeping Bed – PR

2018 Effie Gold – Coca-Cola Festival Bottle – Brand Experience
2018 Effie Gold – Coca-Cola Festival Bottle – Media
2018 Effie Bronze – Coca-Cola Festival Bottle – Non-alcoholic beverages
2018 Golden Drum Silver – Coca-Cola Festival Bottle – Activation
2018 Golden Drum Silver – Coca-Cola Festival Bottle – Functional Efficiency

2017 ADC*RO – ADC* Copywriter of the Year Romania
2017 Cannes Lions Shortlist – PAY WITH BLOOD – Creative effectiveness
2017 One Show Merit – GO MONO – Sound Craft
2017 One Show Merit – GO MONO – Radio

2016 Cannes Lions Bronze – GO MONO – Promo & Activation
2016 Cannes Lions Silver – PAY WITH BLOOD – PR
2016 Cannes Lions Bronze – PAY WITH BLOOD – Media

2016 LIA Gold – GO MONO – Radio & Audio: Public Service
2016 LIA Silver – GO MONO – Radio & Audio: Innovative Use of Radio & Audio
2016 LIA Bronze – GO MONO – Radio & Audio: Use of Music

2016 EUROBEST Bronze – GO MONO – Promo & Activation: Media & Publications
2016 EUROBEST Bronze – GO MONO – Promo & Activation: Use of Broadcast

2016 One Show Merit – PAY WITH BLOOD – PR
2016 Clio Awards Bronze – GO MONO – Radio
2016 Golden Drum Grand Prix – GO MONO – Radio
2016 Golden Drum Gold – GO MONO – Direct
2016 Golden Drum Silver – GO MONO – Media

2015 Eurobest Gold – PAY WITH BLOOD – Media
2015 Eurobest Bronze – PAY WITH BLOOD – PR
2015 Golden Drum Silver – PAY WITH BLOOD – PR
2015 Golden Drum Silver – PAY WITH BLOOD – New or innovative