Rfrsh Cans
[vc_row][vc_column width=”1/1″ css=”.vc_custom_1411396276061{padding-top: 20px !important;padding-right: 17{2d05cc3f410dbb1444b18925cd50408de35a05570f696cfb259a4142aae8244f} !important;padding-bottom: 20px !important;padding-left: 17{2d05cc3f410dbb1444b18925cd50408de35a05570f696cfb259a4142aae8244f} !important;}”][vc_text_separator title=”Refresh Cans” subtitle=”Sprite” style=”small” margin=”30″ align=”center”][vc_column_text]
Sprite just launched a cool packaging innovation that refreshes the teen’s perspective and offers them a chance to connect. Using thermos sensitive technology, we created cans that display two-step messages.
When the can is cold you can only see the first message. Drinking Sprite revealed the second message, a cool twist that challenged conventions.
NOTHING SCARES ME. LIKE A SEEN WITH NO REPLY.
Six different designs launched on millions of packs in Romania this June.
Though this started as a local project, it got attention from other countries in the region that are also implementing it this summer.
[/vc_column_text][/vc_column][/vc_row]
