The national anthem is the ultimate proof of appreciation for your country. Unfortunately, most Romanians don’t know the lyrics.
On national anthem day, ROM, the chocolate bar with the national flag on it, decided to step in. Instead of putting pressure on people, we provoked them by creating tutorials with the best teachers we could find: foreigners living in Romania.
Some people felt offended, which is exactly what we needed to ignite a social media conversation. Sharable content fuelled the debate, while online tests monitored progress. The best comments were reworded with memorabilia.