To convince people to stop eating octopus, the world already tried everything: asking politely. Explaining. Insisting. Begging. And none of it worked. So, we went for the only way left: cursing our audience.
Humour was the Trojan Horse that delivered an important message. Instead of embracing tragedy we chose to communicate a serious issue in a less serious way. That’s how we got to the idea, or how the idea got to us.
This might look a lot like an ad campaign, but the Octocurse is obviously real. The best thing you can do is stop eating octopus to protect yourself and share the film with your loved ones so they don’t turn into a cephalopod. There’s no known cure at the time of writing the article.