LANE KEEPING BED
Most people are not that interested in the cutting-edge tech that goes into their vehicle. We wanted to get people excited about Ford’s new Lane-Keeping Aid. So instead of the usual 3D demos, we took the technology out of the car to solve an everyday problem.
We move unconsciously during the night, making 12 to 20 major positional changes, sometimes taking over most of the bed. This can lead to sleep deprivation, which is a problem for our physical and mental health.
Just before Valentine’s Day, Ford launched the Lane Keeping Bed, designed to adjust and keep each partner in their lane. Inspired by Ford Lane Keeping Aid, it made car technology much more relatable and engaging. And the launch made headlines and sparked conversations around the world.